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To guide cultural institutions in navigating the AI landscape, this article proposes a three-layer framework based on "reproducibility," arguing that sustainable value lies in applying AI to stable back-office and core visitor operations rather than relying solely on temporary, exhibition-specific novelties.

Detailing the development of an AI-powered web application for museums, this article argues that successful cultural technology requires a distinct approach prioritizing hands-on collaboration, ethical sustainability, and minimal interfaces that enhance rather than overshadow the art.

Using the "Talking Heads" project—which enables interactive dialogues with artworks—as a primary case study, this article argues that cultural institutions must leverage their high-quality, curated datasets to develop AI systems that enhance visitor engagement through active interpretation while maintaining scholarly rigor and ethical oversight.

This article explores how AI technologies—ranging from citizen-led 3D scanning and virtual museums to interactive chatbots—are being utilized to preserve Ukraine's war-threatened heritage and solidify its integration into Europe's shared cultural space through digital diplomacy.

To counter the risk of "Disneyfication" in the digital age, this article proposes the "3E Concept"—Education, Engagement, and Entertainment, anchored by a silent fourth pillar of Ethics—as a strategic framework for cultural institutions to create meaningful, sustainable technological experiences that deepen rather than distract from human connection.

Using the experiences of Navigating.art as a case study, Dr. Kiersten Thamm argues that while AI should be treated as a conventional software tool requiring rigorous, user-centered development, it carries "unconventional" and significant environmental, ethical, and labor costs that must be carefully weighed against its actual utility.

Drawing on the practice of media artist Claudia Larcher, this article explores the dual impact of AI on the creative sector, arguing that while artists face risks of displacement and algorithmic bias, they can reclaim agency by using AI as a critical tool for diverse data curation, historical reinterpretation, and ethical innovation.

AI is rapidly transforming cultural and creative sectors by enhancing creativity and operational efficiency, prompting new EU policies and ethical frameworks to balance innovation with the protection of human creativity, cultural diversity, and fundamental rights.

Wondercut is now live at Bled Castle! Visitors can step into the past and see themselves as a Roman woman, a Slavic family member, or a 9th-century warrior. A playful and immersive addition that brings history to life in a whole new way.

WONDERCUT aims to better understand the needs of museum-goers and to create engaging, participatory experiences.